# sbw studio

> sbw studio (also known as Super Beautiful Website) is a small, opinionated brand studio for small businesses. We weave four disciplines most agencies sell separately — strategy, design, SEO + GEO, and growth — into a single engagement. Based in Melbourne & Sydney, working natively in English and Mandarin.

sbw studio helps small businesses **look good, get found, and actually grow**. We exist to close the gap between design and strategy: most owners get sold a pretty homepage by one vendor, "SEO" by another six months later, and growth by a third when traffic stalls — and nothing compounds. We do all four as one problem.

We are a two-founder studio: Wenfei Lian (engineering & build) and Zhaoyuan Li (strategy & positioning). We work with owner-operators — restaurants, retailers, wellness practices, B2B specialists — who are too small for a global agency and too important to be left with a template. We say no to projects we can't help on.

## What we do

- **Strategy** — Positioning sharper than the competition, distilled into a single thesis that brand, SEO, and growth all compound on. Strengths & moat audit, competitive market scan, business-model sharpening.
- **Design** — Brand identity, art direction, and websites that look like themselves, not a template. Visual identity & brand systems, editorial websites, storefronts & web apps, iOS / Android companions.
- **SEO + GEO** — Technical SEO for Google and Generative Engine Optimization (GEO) for the LLMs that increasingly answer in its place. Structured to be crawled, written to be cited: technical audits, content architecture, structured data & llms.txt, topic clusters & internal linking.
- **Growth** — Funnels, lifecycle, and paid + organic run as one compounding loop. Acquisition channels, lifecycle & email, CRO & landing pages, quarterly experiments.

## How we work

A tight five-phase project gets you live in six to eight weeks, then a monthly cadence of growth experiments for as long as the work compounds:

1. **Discovery (week 1)** — Audit traffic, conversion, brand, and the competitive set.
2. **Strategy (week 2)** — A positioning thesis on one page.
3. **Design (weeks 3–4)** — Designed in the browser, not slides.
4. **Build (weeks 5–6)** — A fast site with SEO + GEO baked in, not bolted on.
5. **Compound (week 7+)** — Monthly experiments, not open-ended retainers.

## Key pages

- [Home](https://sbw.studio/en/): What sbw does and why four disciplines belong in one studio.
- [Work](https://sbw.studio/en/work/): Selected brand, editorial, storefront, and web-app projects.
- [Method](https://sbw.studio/en/method/): The full five-phase process, week by week.
- [About](https://sbw.studio/en/about/): The two founders, who we work with, and bilingual reach.

## Languages

- English (default): https://sbw.studio/en/
- 简体中文 (Simplified Chinese): https://sbw.studio/zh/ — see https://sbw.studio/zh/llms.txt

## Contact

- Email: hello@sbw.studio
- Languages: English, Mandarin (中文)
- Locations: Melbourne & Sydney, Australia