case study
Boutique China
Brand & Editorial Website
The brief
A boutique travel brand serving the Australia–China market — one that had to feel premium in two languages at once, and be found by travellers searching in either.
What we shipped
A bilingual brand system, an editorial website built to carry long-form itineraries and destination guides, and a natural-language CMS the team updates in English or Mandarin.
It was structured for search from the first commit — clean markup, hreflang, and a content architecture that lets each guide rank for the trips people actually plan.