中文
[email protected] 中文
bilingual seo + geo·english and chinese

Found in English,
and in 中文.

A lot of Melbourne customers search in Chinese, ask ChatGPT in Chinese and read reviews on Xiaohongshu. A machine-translated second site rarely reaches them. We build sites that read naturally in both languages, and get found in both.

What we do

  • A real page for each language, linked so Google and AI know which is which
  • Chinese written by a native speaker, not translated word for word
  • The names people actually type: 博士山 for Box Hill, 唐人街 for Chinatown
  • One Chinese name for your business, used the same way everywhere
  • Structured data in both languages, tied to one business
  • Xiaohongshu notes that say the same as your website: name, address, hours, prices

What we don't do

  • A Chinese site from a translation plugin
  • Two businesses that look unrelated to Google
  • A Chinese name that changes from page to page
  • Promises of a number-one spot in either language
0/32
our own case

We work in both, and we test it on ourselves.

sbw.studio is written in English and Chinese, and we post in Chinese on Xiaohongshu every week. On 7 October 2026 we asked four AI assistants "which Melbourne agency does bilingual English and Chinese SEO and marketing for small businesses". None named us. It's one of the 8 questions we re-ask every month, and we publish the result, zeros included.

Why it matters: working natively in both languages is what sets us apart. If AI doesn't know we do it, that's our problem to fix first.
questions owners ask

Plain answers.

Do I need a Chinese version of my website?
If a real share of your customers speak Chinese, yes, but it doesn't need to be the whole site. One well-written Chinese page for your main service, with your hours, prices and area, does more than a full machine translation.
Can I just use machine translation?
For a first draft, it helps. But readers notice stiff Chinese straight away, and so does AI when it decides what to quote. Have a native speaker rewrite it, especially headings, prices and anything about health or money.
Which Chinese name should my business use?
One name, the same everywhere: your website, your Google profile, Xiaohongshu and any directory. If customers find three different Chinese names, Google and AI may treat them as three different businesses.
Should my website show both my English and Chinese names?
Yes, side by side: in the page title, the heading and the footer. That tells Google and AI that the English name and the Chinese name are one business, so mentions of either count for you.
Is Xiaohongshu or Google more important?
They do different jobs. People discover and compare on Xiaohongshu, then check opening hours, reviews and directions on Google. A small business with Chinese-speaking customers usually needs both to say the same thing.
Where do I start?
With what customers find today. Our free audit checks your site in both languages, and the A$29 AI Recommendation Report can be run in Chinese.

related notes

all notes →

Be found
in both languages.

get a free audit → see the A$29 report
book a studio call · 01 / 04

What's this about?

Pick whichever's closest. We'll dig into the rest on a call.

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We'll confirm by email regardless. Pick your favourite for the call.

Preferred follow-up

When works best?

Soonest we could chat is this week.

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