中文
a modern brand studio·design·seo + geo·growth

Brands that
look good,
get found,
and actually grow.

A small, opinionated studio focused on the four things that decide whether a small business wins online: positioning that's sharper than the competition, design that looks like itself, an SEO + GEO presence that compounds, and a growth loop that actually moves numbers.

currently shipping

What we're building right now.

  • Brand systems
  • Editorial websites
  • Storefronts
  • Web + mobile apps
  • Technical SEO
  • GEO for the LLMs
  • Lifecycle & growth experiments
  • Natural-language CMS
01.
the argument

Four disciplines,
woven from day one.

Most agencies sell one slice. The designer ships a pretty homepage and walks. The SEO consultant arrives six months later. Growth shows up when traffic stalls. Everyone touches a different part of the elephant, and nothing compounds.

We pulled the four into one studio because they're really one problem: a business worth building, a brand worth finding, a presence engineered to be found, and a system that keeps growing once it is.

02 · what we do

The four things, in detail.

01 / strategy

Strategy

What you do better than anyone, and where the market actually wants it. We pull fuzzy positioning into a single thesis: the one brand, SEO, and growth all compound on.

  • Strengths & moat audit
  • Competitive market scan
  • Business model sharpening
  • Positioning thesis
02 / design

Design

Brand identity, art direction, and websites that don't look like every other site. Type systems, motion, custom illustration. Yours, not a template.

  • Brand identity systems
  • Editorial websites
  • Storefronts & web apps
  • iOS / Android apps
03 / seo + geo

SEO + GEO

Technical SEO for Google. Generative-engine optimization for the LLMs that increasingly answer in its place. Structured to be crawled, written to be cited.

04 / growth

Growth

Funnels, lifecycle, paid + organic: operating as one loop instead of three departments. We instrument what matters, kill what doesn't, compound what works.

  • Acquisition channels
  • Lifecycle & email
  • CRO & landing pages
  • Quarterly experiments
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common questions

Answers, up front.

What does sbw studio do?
We combine four disciplines most agencies sell separately (brand strategy, design, SEO + GEO, and growth) into one engagement, so they compound instead of working against each other.
Who do you work with?
Owner-operated small businesses (restaurants, retailers, wellness practices, B2B specialists) that are too small for a global agency and too important to be left with a template. We work across Australia, and with Asian-Australian businesses in particular.
How long does a project take?
A tight five-phase project gets you live in roughly six to eight weeks: discovery, strategy, design, then build with SEO + GEO baked in. After launch we move to a monthly cadence of growth experiments for as long as the work compounds.
Do you work in languages other than English?
Yes, we work natively in English and Mandarin. You can brief us in Mandarin and read the strategy back in English, which matters for the long tail of Asian-Australian businesses underserved by generic agencies.
What is GEO, and how is it different from SEO?
SEO optimises to rank in search engines like Google. GEO (generative-engine optimization) structures and writes your content so the large language models that increasingly answer in search's place will cite you. We do both: structured to be crawled, written to be cited.

Let's make
something worth making.

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